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11.25.08
A neighbor Harvest grows in Brooklyn
Brooklyn, New York – Mother and daughter team Debra and Elizabeth Richardson “neighbor harvest” together, visiting families in their building to collect pennies for Common Cents’ Penny Harvest at M.S. 381, where Elizabeth is in the sixth grade.
11.14.08
Every Penny Counts!
Organized by PS 335’s Penny Harvest student leadership team named, “A Beautiful Spirit Philanthropy Roundtable,” and Penny Harvest Coach Cleo Jarvis, students organized an assembly to inspire the whole school to continue collecting pennies by telling the tale of Elgin, a young boy who saves a local playground from demolition by organizing a penny harvest and uniting his community. The play was based on Elgin’s Jar, a storybook written by Common Cents executive director, Teddy Gross.
11.10.08
An Accidental Icon: How One Child Transformed Himself through the Penny Harvest
Two years ago, fourth grader Jonathan Difo had his picture taken. That photo, snapped outside a Brooklyn food bank, ended up on tops of taxi cabs in New York and Las Vegas, printed on pamphlets mailed out nationally, and as the poster image for a national non-profit.
All of a sudden, Jonathan was a little famous. Now, two years after Jonathan’s transformation, the photo became a defining image of both Common Cents and its corporate sponsor, Cole Haan. The photo was used in several promotional campaigns, including one where it was printed on the tops of taxi cabs. On Sept. 29, Common Cents visited P.S. 7 to present Jonathan with one of the taxi tops used in the campaign.
11.07.08
Penny Harvesters Rock the Vote on Election Day
Election Day this year proved the perfect opportunity for many Penny Harvesters to engage their community members in donating their pennies in support of youth grant making and service. As voters showed up in record numbers to cast their ballots, Penny Harvesters joined them there to encourage voters to donate pennies for student directed charity.
10.27.08
18th Annual Penny Harvest Kicks-off!
October 27, 2008 - Starting today, over 1,000 schools nationwide - and nearly 500,000 students - will be scouring their homes and neighborhoods for idle pennies. From now until Thanksgiving, students will go door-to-door with their parents asking neighbors to help them better their communities by donating spare change.
During the next four weeks, millions of pennies will be collected by Penny Harvesters, and thousands of Penny Harvesters will connect with their communities.
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100% of teachers surveyed this year agreed that participation in the Penny Harvest increases students’ self-worth as well as increasing students’ empathy for the needs of others.
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About Us
“We have $500 to buy items for needy families,” fifth grade students from PS 163 in Manhattan explained as they rode the subway to the 34th Street Post Office. They were headed there as part of a “Dear Santa” Neighborhood Service project they organized to help families during the holidays. The students were excited to help, but knew they would have a difficult task ahead: they could only choose 3 families to support...
